About Us


Our Services


Projects and Clients


Contact Us






@

 
@

Customers may say one thing and do something else, or they just cannot articulate their needs. We are a team of experienced qualitative researchers, with a relentless obsession to uncover the needs, wants and emotional drivers of people. We provide customer insights to help you understand the attitudinal and behavioural characteristics (the persona) of your target customers. Our diverse range of research tools includes focus groups, contextual and extreme user interviews, shadowing, observations and participant journals.

 

@
@

 

@

@