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Customers may say one thing and do something else, or they just cannot
articulate their needs. We are a team of experienced qualitative
researchers, with a relentless obsession to uncover the needs, wants and
emotional drivers of people. We provide
customer insights to help
you understand the attitudinal and behavioural characteristics (the
persona) of your target customers. Our diverse range of research tools
includes focus groups, contextual and extreme user interviews, shadowing,
observations and participant journals.
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