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A brand strategy comprises the brand vision, mission, values, attributes and its positioning vis-à-vis its competitors.  InnoFoco works with clients to define and redefine your brand strategy, having regard to the political, economic, social and technological context. We help develop a purposeful organisation that gives meaning to various internal and external stakeholders.

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Brand Values: Four Dimensions

 
Branding is also relevant to places. Every city has to compete for its share of the world°¶s talents, consumers, tourists, investors, students, entrepreneurs, international events and for the positive attention of the international media and other governments. A location brand is the sum total of its competitive positioning, attributes (unique characteristics), values, brand promise and vision.

 
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