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The social reputation of an organisation can make or break a brand. A company is not only answerable to its shareholders and employees, but also the media, government and non-government organisations, and various interest groups in the society. Similarly, public sector organisations are increasingly held accountable to different stakeholder groups in the decision making process. We help commercial and public sector organisations understand stakeholder perceptions and expectations, manage current and potential social risks, identify new market opportunities and build the social capital of the brand.