Co-creating Meaningful Brands
Studies have shown companies that perform best over time are purpose-led organisations. Customers nowadays look to brands to evoke meaningful experiences that resonate with their values and aspirations – goods and services that help define who they are, what they want and who they want to associate with. Employees also look for workplaces that can provide them with meaning and satisfaction. Business also has to respond to increasing demands for a fairer, better and more sustainable society. Such challenges present businesses with enormous opportunities in creating more lasting and engaging sources of competitive advantages, more effective ways to reduce costs and risks, new ways to build customer loyalty and to attract, develop and retain talents. InnoFoco helps brands differentiate themselves on a sustainable basis by defining the purpose and values of the organisation, actively engaging internal and external stakeholders and building their capacity to innovate on a continuous basis with the design thinking framework and methodology.

Enhancing City Competitiveness
Every city has to compete for its share of the world’s talents, consumers, tourists, investors, students, entrepreneurs, international events and for the positive attention of the international media and other governments. Cities over the world are also confronted with increasing public demand on education, elderly, health care and other services. These demands cannot simply be addressed through pumping in more resources or enhancing efficiency but can only be met through new ways of doing things. InnoFoco helps cities define their DNA, competitive positioning and aspirations; and develop their capacity to innovate on a sustainable basis.

Unleashing the Power of Startups
High growth and high impact startups are the sources of innovation and engines of growth for every society. They not only create jobs and economic prosperity but also tackle the many social and environmental challenges confronted by cities. On an organisation level, established companies can innovate through working with and investing in startups. InnoFoco helps cities develop a vibrant startup ecosystem and foster partnerships between established companies and startups. We also help fast growing startups to look into the Asia market.